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Castro Theatre
San Francisco
The discouraging attrition of significant movie palaces since the 1950s has been tempered in recent years by the dozens revived as performing arts centers, plus those still able to survive as movie houses in an exhibition world vastly different from the one that made them possible. A star among the latter is the Castro, San Francisco's least-altered movie theatre and home of the city's only regularly played theatre organ. The Nasser Brothers had been operating theatres in the Eureka Valley district of San Francisco for 15 years when they built the Castro, which established them firmly as major neighborhood exhibitors. Architect Timothy Pflueger, who had never before designed a theatre, came recommended by the Humboldt Bank, financiers of the project. Features of his design included tapestry-like sgraffito panels on the sidewalls, a spectacular tented ceiling, and a permanent stage set (concealed in the 1950s by the CinemaScope screen). So pleased were the Nassers that they subsequently retained Pflueger to design or redesign all their houses -- most notably the Alhambra (1926), and the Alameda (1932). Leased in 1976 to art-film maven Mel Novikoff, the Castro was successfully shifted from third run to a revival-art policy perfectly suited to its character and location. Since Novikoffs death, the house has been operated along similar lines by Blumenfeld Theatres, another local family circuit. The installation of the present Wurlitzer organ began in 1979 under the direction of Richard Taylor and Ed Stout. It is used every evening for intermissions and whenever silent films appear on the Castro schedule. These occasional programs often sell out the theatre's 1600 seats.
The chamber floors are set high, leaving open spaces behind the little balconies. Percussions now fill these spaces. The original proscenium and stage set survive behind the present movie screen, though the area is jammed with loudspeakers and organ pedal. The sgraffito panels are out of view. The former Morton console sat fixed a bit right of center, the Wurlitzer sits dead-center on a new lift. Finished in authentic ivory, not stark white, the Wurlitzer looks factory-fresh. Richard Taylor photo courtesy of the Theatre Historical Society of America |